Tag: Business Branding
5 Tips To Keep Your Brand Relevant
Tomesia 0 Comments Brand Management Brand Strategy
Have you wondered what makes a brand stick around? How can your brand stay relevant? How do you evolve your brand with changing times to ensure you stay on top of it all? And, most importantly, how does your brand avoid having an “expiration date”?
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2 Simple Keys to Define Your Brand
Tomesia 0 Comments Brand Identity Brand Strategy Branding Business
What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.
Great brands stand for something. That means clearly defining your brand–but how do you do that?
Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)
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Read More8 Traits Of Extraordinary Brands
Tomesia 0 Comments Brand Attributes Leadership Planning
These days the reality is that there are very few brands that are extraordinary. But, if you are paying attention you will notice that the most successful brands do leave clues as to how they mastered a level of success most brands can only dream about. As a result of working with many successful brands, I have noticed several consistent traits of brands that are truly extraordinary.
Here I want to give you 8 core traits I’ve noticed so you can incorporate them into your business:
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Read MoreDare to Be Different
Tomesia 2 Comments Brand Attributes Brand Strategy Business Marketing
Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.
The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.
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Read MoreThree Steps to Position Yourself as an Expert
Tomesia 2 Comments Brand Attributes Brand Identity Branding Planning Resources for Women
We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.
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