2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.billboard

Great brands stand for something. That means clearly defining your brand–but how do you do that?

Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)

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Dare to Be Different

Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.

The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.

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Branding Your Business to Drive Sales

Importance of Business Branding

Branding your business is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with your client base.

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Would You Like Fries With That?

Never assume you already know what your clients want without asking them first. Many of you are familiar with fast food restaurants and how after you place your order, they automatically ask if you want fries, or a drink, or if you want to up-size your order. This is an up-sell tactic used to increase the individual sale.

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How to Sell With Branding

When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good in 1 area before moving on to the next project.

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