Dare to Be Different

Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.

The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.

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Three Steps to Position Yourself as an Expert

We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.

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Twitter 101 for Your Business Brand

Why are you on Twitter?

Twitter is a great tool to build connections with like-minded and relevant people from all over the world who are share information on topics related to your business or interests. In order to get the most out of Twitter – consider doing the following …

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Ready, Aim…Who’s Your Target?

In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.

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Become an Expert at Something

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your business. If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.

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