Become an Expert at Something

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your business. If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.

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Why Should I Hire You?


If a potential client were to ask, “why should I hire you?,” what would your answer be? Are you positioned to effectively communicate what makes you different from others in your industry? Why should the prospect become a client and work with you?

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Branding Your Business to Drive Sales

Importance of Business Branding

Branding your business is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with your client base.

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Would You Like Fries With That?

Never assume you already know what your clients want without asking them first. Many of you are familiar with fast food restaurants and how after you place your order, they automatically ask if you want fries, or a drink, or if you want to up-size your order. This is an up-sell tactic used to increase the individual sale.

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