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Aligning Your Inner Worth to Create Brand Prosperity

Own It - canstockphoto15764545

Sometimes being in business is uncomfortable.

You have to put Your face and Your name out there.

It can feel like your business almost represents your worth as a person. If you aren’t getting hired it can feel like you’re not worthy of being hired.

This is where so much of our discomfort comes from: You want to align your business with your inner worth, but you don’t always feel worthy.

We find ourselves wondering:

  • “Am I pricing my products or services correctly?”
  • “Why am I getting traffic but not converting sales?”
  • “Are my competitors making more money?
  • “Maybe I should get another certification/degree so I can charge more.”

All of those doubts are doubts about our worth. I’d like to remind you why absolutely none of these are true.

When we feel confident about who we are inside, and find a way to show that on the outside, everyone notices.

The first thing you need to know is: YOU Are Worth It!

If you feel like you are undercharging, what is a rate that would bring peace to your life? Don’t be afraid to admit it, even if it seems high for your industry.

When you wake up every day with purpose and the goal of helping other people, that makes you worthy in its own right. Now your focus should be solely on communicating that value to your future clients.

Ignore what your competitors are charging. If your price point feels right in your heart, and you can show that you truly benefit your client’s lives, you will attract the people who want to hire You no matter your price.

A surprising business fact is that sometimes when you charge higher than your competitors, you are seen as more valuable. Think of the difference when you think of a Ford compared to a Ferrari. They’re both cars, and they both get you from one place to another, but one is more valuable.

You have to bring out your inner Ferrari. Ferrari doesn’t worry about their pricing, because they know they are worth the price.

One great secret to aligning your brand to your inner worth is that not enough business owners communicate the benefits they give instead of the actual thing they do.

Pull up your sales page and read through it.

Do you break down what your customers get from hiring you or the benefits they receive?

If you’re a coach, do you talk about x amount of calls, business blueprints, workbooks, etc., or do you talk about how you make their lives better?

No one hires just a coach; they hire someone to finally help them decode the business world. No one hires just a personal trainer, they hire someone who can hold them accountable and knows what to do.

There is nothing wrong with you; all you need is just to communicate your worth in a new way.

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Branding, Relationships, Engagement, and How it All Works Together

Coffee Conversation

Building a brand can be just like dating.

You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.

Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Ream more »

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Break Out Of Average And Create An Experience

 

Brand Experience
Have you ever been car shopping?

If you shop at any average dealership, you will always get an average experience. However, let’s say you decide to upgrade to a luxury car this year. As soon as you walk into the dealership, you smell freshly baked cookies and an enthusiastic salesman. He takes his time with you and listens to all of your concerns and questions while he walks you through all of the models you are interested in. Ream more »

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Outward Display of Your Inner Brand

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Do you ever feel like people just don’t get you when they meet you?

You try everything you can to make a good first impression, but you get the sense that they aren’t absolutely floored by how amazing you are. They give you a vague answer about a possible follow up, and you wonder how you could make them see how great you are instantly instead of later on. Ream more »

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Personality Does Matter

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Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Ream more »

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6 Ways to Access Your Creative Genius

We all have the ability to think creatively. It’s learning how to do it that matters.

Here are 6 ways you can instantly unlock your natural creativity and create success on your terms.

1. Think Like A Child.  As adults we tend to think more conditionally in order to show how clever we are. But, as children, we were spontaneous and a lot more creative in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.

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2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.billboard

Great brands stand for something. That means clearly defining your brand–but how do you do that?

Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)

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Femmepowerment Friday: Katrina M. Harrell

Each week we’ll be featuring a successful, savvy, and sassy entrepreneurs to bring a weekly dose of empowerment, inspiration and information. These entrepreneurs will be both men and women who are taking a no excuses approach to making things happen and impacting their respective target markets in the process. So blend up some fresh juice and drink in all the yummy goodness and healthy nutrients this week’s Femmepowerment Friday Entrepreneur will bring. A single conversation with a wise man is better than ten years of study.  ~Chinese Proverb

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