TomesiaIngram

Far too often our health is taken for granted. When we were our teens and twenties, it was common for us to not even think about health issues or to neglect proper nutrition, exercise and sleep. As we get older, this neglect usually catches up to us, resulting in declining health.

Unfortunately by the time your health declines, it’s often too late to recover. Poor health will rob you of energy, quality of life, and eventually your business. As entrepreneurs, we can’t afford to neglect our health.

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Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.

The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.

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Photo Credit: Denise A. Wells | www.flickr.com/photos/denise-ann-wells

As an entrepreneur what you believe plays a major role in how you show up, serve, and prosper.

Your beliefs,  and opinions give shape to the success of your business, bringing forth the large amounts of information and overwhelming amount of stimulation you receive every moment. As many of the modern day self-mastery gurus have advised us over the last few years, negative or limiting beliefs tend to close down possibilities, narrow our vision of the future, and put a lid on progress. There has been much written (and many fortunes built) on learning how to identify and eliminate limiting beliefs.

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How does your product or service fit into the lifestyle of your target market? Everyone is not your buyer. There may be a considerable amount of people that purchase your product, but that’s not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs?

By answering these direct questions you will begin to win over your ideal clients. The closer the focus the more connected the buyer will feel to your brand. You want them to think that you designed the brand specifically for them.

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We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.

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As entrepreneurs in the creative flow, we often forget about taking care of our bodies, because our minds are exploding with color, sounds, words and images. But, if you allow unhealthy habits to rob your body of its strength and vitality, your creativity and productivity will be stolen as well.

What is more frustrating than having your creative flow interrupted by an annoying headache, back spasm or brain freeze (loss of creativity)?

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A well blended personal brand is like a personality in that they both contain
a unique blend of interesting yet beautiful components. All parts working together
bring harmony to the life of a personal brand. ~ Tomesia Ingram

Regardless of what blog or social media profile sites you visit in the area of marketing and business, personal branding is going to show up! That means it must be pretty important then right? Well, it is. Don’t get tired, sick or bored with seeing or hearing about it because it will absolutely make the difference in your success, both personal and business.

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Why are you on Twitter?

Twitter is a great tool to build connections with like-minded and relevant people from all over the world who are share information on topics related to your business or interests. In order to get the most out of Twitter – consider doing the following …

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In the history of entrepreneurship there has never been a time where “individualism” has been more celebrated. More and more companies are reaching out to individuals like never before in terms of surveying and assessing their relevance and the success of their corporate brands. The personal tastes of individual consumers has garnered so much attention that in 2006 TIME magazine printed 6,965,000 copies of their magazine with a reflective Mylar cover naming “YOU” as the person of the year for 2006. This signified that when a person looked at the cover to see who the “person of the year” was, they saw themselves. With the current market shift of placing attention on the “individual”, it only makes sense that you have a personal brand that will help you to stand out. You are unique! There is not another person exactly like you on the planet.

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In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.

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