Do these phrases sound familiar?
“Build your brand.”
“You’re a media company.”
“Get on social media.”
Yes, many people say this, but do they ever answer the most obvious question: “Why?”
The simple answer is that the “why” can be different for everyone.
Think of your personal brand media as something that can help solve a problem. The problem could be considered small, such as just blogging to let your friends know what you’re up to, or it could be large and trying to tackle something like world hunger. Either way, the point of personal brand media is to help serve others.
Here are some ideas to start you on your personal brand media journey:
I remember when I became an entrepreneur, I was pretty excited about all of the opportunities that were in front of me, however, as much as I loved being an entrepreneur, I wasn’t aware of the physical, mental and emotional toll it would play. I often found myself stressed out, drained of energy, always getting sick, and eating like crap, if eating anything at all. I found myself frustrated and my business was actually starting to suffer, because I wasn’t operating in the best capacity to run my business. Plus, I could no longer rely on my lofty insurance plan that I was used to with my previous Corporate Job. I had to make a shift, for my sake and the fate of my company. When I made the shift, I actually realized how beneficial it was to make the investment into working out and eating clean.
On average, we will consume more than 4,500 calories and 229 grams of fat during Thanksgiving Day.
Yes, believe me I totally understand how delicious the turkey is, your Momma’s pie, and that Martha Stewart sweet potato recipe, but listen, those calories can quickly turn into excess pounds if you aren’t careful.
What does this have to do with personal branding? Everything.
When you know you are not feeling and looking your best, you shy away from your true potential. When your suit feels extra tight, you feel self-conscious and your clients will notice. You can’t rock your brand in 2015 if you are feeling guilty from splurging during the holiday season.
Sometimes being in business is uncomfortable.
You have to put Your face and Your name out there.
It can feel like your business almost represents your worth as a person. If you aren’t getting hired it can feel like you’re not worthy of being hired.
This is where so much of our discomfort comes from: You want to align your business with your inner worth, but you don’t always feel worthy. Continue reading
Building a brand can be just like dating.
You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.
Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Continue reading
Do you ever feel like people just don’t get you when they meet you?
You try everything you can to make a good first impression, but you get the sense that they aren’t absolutely floored by how amazing you are. They give you a vague answer about a possible follow up, and you wonder how you could make them see how great you are instantly instead of later on. Continue reading
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading
It doesn’t matter how often you make mistakes. The truth is that sometimes you fail, but, taking massive action in the direction of your Bold Audacious goals will definitely increase your awesomeness level. ~Tomesia Ingram, Brand Star Maker