Do these phrases sound familiar?
“Build your brand.”
“You’re a media company.”
“Get on social media.”
Yes, many people say this, but do they ever answer the most obvious question: “Why?”
The simple answer is that the “why” can be different for everyone.
Think of your personal brand media as something that can help solve a problem. The problem could be considered small, such as just blogging to let your friends know what you’re up to, or it could be large and trying to tackle something like world hunger. Either way, the point of personal brand media is to help serve others.
Here are some ideas to start you on your personal brand media journey: