Category: Brand Identity
Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
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2 Simple Keys to Define Your Brand
Tomesia 0 Comments Brand Identity Brand Strategy Branding Business
What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.
Great brands stand for something. That means clearly defining your brand–but how do you do that?
Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)
Continue reading “2 Simple Keys to Define Your Brand”
Read MoreThree Steps to Position Yourself as an Expert
Tomesia 2 Comments Brand Attributes Brand Identity Branding Planning Resources for Women
We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.
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Read MoreReady, Aim…Who’s Your Target?
Tomesia 0 Comments Brand Identity Brand Management Brand Strategy Branding
In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.
Continue reading “Ready, Aim…Who’s Your Target?”
Read MoreAttributes of Your Brand Defined
Tomesia 0 Comments Brand Attributes Brand Identity Brand Management Brand Strategy Personal Branding Planning
The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.
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