Category: Brand Strategy
Attributes of Your Brand Defined
Tomesia 0 Comments Brand Attributes Brand Identity Brand Management Brand Strategy Personal Branding Planning
The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.
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Read MoreLook At Me, No Hands!
Tomesia 0 Comments Brand Management Brand Strategy Branding Personal Branding Planning
If given the opportunity to start over, what would you do differently with your life? Dr. Tony Campolo, a world renowned sociologist, polled a group of 95 year olds asking “If you could go back and live your life differently, what would you change?”. The overwhelming response was “I would have risked more”.
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Read MoreThe 2% Solution
Tomesia 0 Comments Brand Strategy Personal Branding Planning Social Media Marketing
If you are at all familiar with Brian Tracy then you know how often he encourages his seminar attendants to improve themselves by two percent per week.
Realistically we know you can’t change one hundred percent overnight, but by setting a goal to improve yourself by two percent each week you will chip away at the one hundred percent and become the success you envision.
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Read MoreBecome an Expert at Something
Tomesia 0 Comments Brand Strategy Branding
Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your business. If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.
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Read MoreBranding Your Business to Drive Sales
Tomesia 0 Comments Brand Strategy Branding Business
Importance of Business Branding
Branding your business is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with your client base.
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