Category: Brand Management
Affordable Ways to Boost Your Brand
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Today, there are literally hundreds of ways to promote your business and personal brand online. Some methods can save you money, while others may require an expense. One thing that’s for sure is the fact that they are highly effective in promoting your brand when implemented properly.
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Read MoreBasic Models Used for Branding Plans
Tomesia 0 Comments Brand Management Brand Strategy
Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.
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Read MoreInternal Branding
Tomesia 0 Comments Brand Management
A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors.
Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your product or service. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. The first thing that qualifies a company or product to be a brand is the ability to create emotions. A brand has to be associated with or should trigger emotions.
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Read MoreHave You Been Branded?
Tomesia 0 Comments Brand Management Social Media Marketing
The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.
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Read MoreTen Branding Musts
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A branding strategy is the beginning of all customer contact behavior. When the budget allows, the branding strategy can become the basis for better advertising communications such as social media marketing, direct mail, trade shows, and expanded public relations.
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