In the history of entrepreneurship there has never been a time where “individualism” has been more celebrated. More and more companies are reaching out to individuals like never before in terms of surveying and assessing their relevance and the success of their corporate brands. The personal tastes of individual consumers has garnered so much attention that in 2006 TIME magazine printed 6,965,000 copies of their magazine with a reflective Mylar cover naming “YOU” as the person of the year for 2006. This signified that when a person looked at the cover to see who the “person of the year” was, they saw themselves. With the current market shift of placing attention on the “individual”, it only makes sense that you have a personal brand that will help you to stand out. You are unique! There is not another person exactly like you on the planet.
As an entrepreneur it is essential that you have a strong belief system in order to successfully show up, serve and prosper. The reference point by which you judge things is the heart of your decision making process. Your own personal experiences have the most impact on your belief system. We tend to automatically block out things that are in contradiction to what we believe. Many successful gurus have reminded us over the years that having negative or limiting beliefs will close down possibilities and even put a lid on your progress.
Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your business. If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.