Tag: Client Attraction
Aligning Your Inner Worth to Create Brand Prosperity
Tomesia 0 Comments Brand Attributes Brand Integrity
Sometimes being in business is uncomfortable.
You have to put Your face and Your name out there.
It can feel like your business almost represents your worth as a person. If you aren’t getting hired it can feel like you’re not worthy of being hired.
This is where so much of our discomfort comes from: You want to align your business with your inner worth, but you don’t always feel worthy. Continue reading “Aligning Your Inner Worth to Create Brand Prosperity”
Read More
Break Out Of Average And Create An Experience
Tomesia 0 Comments Brand Attributes Brand Image Creativity
Have you ever been car shopping?
If you shop at any average dealership, you will always get an average experience. However, let’s say you decide to upgrade to a luxury car this year. As soon as you walk into the dealership, you smell freshly baked cookies and an enthusiastic salesman. He takes his time with you and listens to all of your concerns and questions while he walks you through all of the models you are interested in. Continue reading “Break Out Of Average And Create An Experience”
Read More
Outward Display of Your Inner Brand
Tomesia 0 Comments Brand Attributes Brand Image Personal Branding
Do you ever feel like people just don’t get you when they meet you?
You try everything you can to make a good first impression, but you get the sense that they aren’t absolutely floored by how amazing you are. They give you a vague answer about a possible follow up, and you wonder how you could make them see how great you are instantly instead of later on. Continue reading “Outward Display of Your Inner Brand”
Read More
Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
Read More
BrandMix Tidbit: Personal Branding – a Luxury or Necessity?
Tomesia 0 Comments BrandMix Tidbits
As an entrepreneur, it can be easy to look at “personal branding” as a luxury and put it off until you have “extra” money. I have come to realize that not only is it a necessary but it’s also a “must have” investment.
As the CEO, you are the lead spokesperson for your company. Your employees, customers, suppliers, and other stakeholders all look to you to personify your brand. Everywhere you go and everything you do says something about your company and its brand.
It’s not a question of whether or not you will be a brand, branding is your life and you are a brand. The question is will be a brand by design, or by default. Your personal brand is actually built from the inside out. It is the essence of who you are. It is your personal values and belief system and how you express them to others.
To make sure the essence of your brand is being communicated at all levels, ask others close to you to describe you with one word. Look for consistencies. This is what defines your personal brand and how others perceive you. Is it a reputation that would make someone feel inspired to work with you?
Read More