2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.billboard

Great brands stand for something. That means clearly defining your brand–but how do you do that?

Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)

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Dare to Be Different

Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.

The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.

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Twitter 101 for Your Business Brand

Why are you on Twitter?

Twitter is a great tool to build connections with like-minded and relevant people from all over the world who are share information on topics related to your business or interests. In order to get the most out of Twitter – consider doing the following …

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Attributes of Your Brand Defined

The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.

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