Branding, Relationships, Engagement, and How it All Works Together

Coffee Conversation

Building a brand can be just like dating.

You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.

Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Continue reading “Branding, Relationships, Engagement, and How it All Works Together”

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5 Tips To Keep Your Brand Relevant

Have you wondered what makes a brand stick around? How can your brand stay relevant? How do you evolve your brand with changing times to ensure you stay on top of it all? And, most importantly, how does your brand avoid having an “expiration date”?

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6 Ways to Access Your Creative Genius

We all have the ability to think creatively. It’s learning how to do it that matters.

Here are 6 ways you can instantly unlock your natural creativity and create success on your terms.

1. Think Like A Child.  As adults we tend to think more conditionally in order to show how clever we are. But, as children, we were spontaneous and a lot more creative in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.

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Fifteen Minute Fix to Ending Procrastination

How often do you procrastinate on important tasks? Don’t you wish you could just get to work and complete everything on your plate? If you are suffering from persistent procrastination, you may wonder if you will ever be able to get anything done. Rest assured that even though you may be a procrastinator you can reign in your tendency to put things off and start accomplishing your goals.

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7 Ways Your Body Language Can Improve Your Brand

First impressions are critical to success, and your body language counts for a huge percentage of that first impression. In fact, first impressions are typically made within the first seven seconds of interacting with someone, and of that, body language counts for roughly 50%. Since we are hardwired as a survival mechanism, it’s not possible for you to stop people from instantly judging you. But, you should work towards understanding how the decisions others make of you can be used to work on your behalf. Obviously, this is important in the business community and when networking with new people!

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