Regardless of the type of business you own, more than likely you’re going to launch something at some point.
With so many online courses, membership programs, coaching programs, home study programs and so on entering the marketplace, it’s almost mandatory that as an entrepreneur you have a launch strategy in place in order to gain the attention of your ideal target audience. That absolutely does not mean just throwing something together and pushing send, then calling it a launch.
So, do you have any launch plans for the near future? Now is the time to take action and get your strategy in
alignment with this launch into profits blueprint so you can begin creating your successful launch.
The true measure of whether or not your launch is successful is to set very clear and specific goals so you can
compare your numbers before and after your launch. The more clearly defined your goals are, the better you’ll
be able to measure what works vs. What doesn’t work with your launch strategy. Far too often I see business
owners complain about a failed launch and when asked what their goals were compared to the end result, the
only answer is that they didn’t earn the money they wanted to earn. There are many factors that go into launching
and in order to get then end result of expected “earned dollars” there are other goals that must be in place.
By creating a simple spreadsheet that includes a column for each of your goals, you’ll be better prepared to take
control of your launch. Your spreadsheet can include things like:
Have high expectations about how prosperous your launch will be is great, but, it’s pretty safe to say that you will
be on the disappointed side if your numbers don’t match up to those expectations. Also, it’s all really easy to
overspend on things like design and all the back end tech pieces.
That is one of the main reasons why you MUST create a realistic budget for your launch. In order to generate a profit,
you must get your sales expectations in line. These are the numbers I typically plan for:
More than likely you will play around with the numbers for your sales goals, pricing structure and overall launch
expenses in order to find numbers that sit well with you.
Also don’t forget to account for special items you’ll need to buy, like:
After setting your official launch date, begin working backwards to plan out all the fine details on your to-do list.
Whatever you do, do not try to rely on memory alone – if it’s not in your calendar, more than likely you are going
to forget it and it’s not going to get done.
Creating and sticking to a timeline will help to keep you sane and keep you on track. Here are some key dates to
Having the support of others during your launch planning phase is the best way to make it a successful launch.
You don’t have to dish out a fortune for a whole army but instead seek out the support from family, friends, and
fans in addition to your current team (if you have one).
Reach out to at least 10 people and let them know exactly what you’re doing and the type of support you are seeking.
Then, ask if they would be willing help you during your busy times (even if it’s just being understanding of your
season of chaos while you prepare for your launch). Determining who will take care of what up front will save you
lots of time in the long run.
Stay in tune with your launch goals and remember what helped you grow these numbers in the past. What worked
well for your current products and services? How can you build on your previous strategy for your upcoming launch?
While you’re at it, think about what you can add to your marketing strategy. You could try having one on one
conversations (online or in person), or personally inviting past and or current clients and potential clients who’ve
expressed interest in your offerings. These are old school strategies, but they are still extremely powerful for
It’s a given that something will go wrong. There is no such thing as a perfect launch. That’s why you must pad in
extra time in your launch calendar for the unexpected. I’ve experienced just about every website, webinar and
teleseminar tech issue you can imagine and affiliate issues. It’s almost impossible to prepare for all the surprises
that can come your way (out of nowhere), but you can save yourself by having a support team in place and definitely
having a good sense of humor to deal with it all.
Once your launch is over (and you’ve had an opportunity to rest), schedule time to evaluate your success. Now is the
time to look over your numbers and compare them to the goals you set earlier. Track your numbers in the launch
goal spreadsheet you created earlier. By having a clear picture of what worked and what didn’t work will give you the
blueprint for successful launches going forward.
Create the strategy you need to plan your launch the right way. This handy launch strategy blueprint gives you the
perfect start. Download your copy here.