TomesiaIngram

We all have the ability to think creatively. It’s learning how to do it that matters.

Here are 6 ways you can instantly unlock your natural creativity and create success on your terms.

1. Think Like A Child.  As adults we tend to think more conditionally in order to show how clever we are. But, as children, we were spontaneous and a lot more creative in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.

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What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.

Great brands stand for something. That means clearly defining your brand–but how do you do that?

Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)

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How does your product or service fit into the lifestyle of your target market? Everyone is not your buyer. There may be a considerable amount of people that purchase your product, but that’s not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs?

By answering these direct questions you will begin to win over your ideal clients. The closer the focus the more connected the buyer will feel to your brand. You want them to think that you designed the brand specifically for them.

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We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.

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A well blended personal brand is like a personality in that they both contain
a unique blend of interesting yet beautiful components. All parts working together
bring harmony to the life of a personal brand. ~ Tomesia Ingram

Regardless of what blog or social media profile sites you visit in the area of marketing and business, personal branding is going to show up! That means it must be pretty important then right? Well, it is. Don’t get tired, sick or bored with seeing or hearing about it because it will absolutely make the difference in your success, both personal and business.

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In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.

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If given the opportunity to start over, what would you do differently with your life? Dr. Tony Campolo, a world renowned sociologist, polled a group of 95 year olds asking “If you could go back and live your life differently, what would you change?”. The overwhelming response was “I would have risked more”.

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Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your business. If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.

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If a potential client were to ask, “why should I hire you?,” what would your answer be? Are you positioned to effectively communicate what makes you different from others in your industry? Why should the prospect become a client and work with you?

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Importance of Business Branding

Branding your business is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with your client base.

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