What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.
Great brands stand for something. That means clearly defining your brand–but how do you do that?
Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)
Being an entrepreneur can be an amazing adventure; similar to a roller coaster ride. You’ll have days where nothing seems to go your way and other days where everything from your client relationships to your bank account and your family relationships goes exceptionally well. I’m sure you can relate. It’s easy to stay motivated and on track when all things are in alignment and you feel a sense of fulfillment. But what about those days when you find it hard to be productive, creative and motivated to continue moving forward.
Adding value to your website, service, or product is one of the most over looked and under rated strategies for ensuring the success business.
The internet and all the new technology tools available makes it possible for anyone to offer a little something extra that nobody else does, and usually at little to no additional cost.
How does your product or service fit into the lifestyle of your target market? Everyone is not your buyer. There may be a considerable amount of people that purchase your product, but that’s not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs?
By answering these direct questions you will begin to win over your ideal clients. The closer the focus the more connected the buyer will feel to your brand. You want them to think that you designed the brand specifically for them.
A well blended personal brand is like a personality in that they both contain
a unique blend of interesting yet beautiful components. All parts working together
bring harmony to the life of a personal brand. ~ Tomesia Ingram
Regardless of what blog or social media profile sites you visit in the area of marketing and business, personal branding is going to show up! That means it must be pretty important then right? Well, it is. Don’t get tired, sick or bored with seeing or hearing about it because it will absolutely make the difference in your success, both personal and business.
Twitter is a great tool to build connections with like-minded and relevant people from all over the world who are share information on topics related to your business or interests. In order to get the most out of Twitter – consider doing the following …
In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.
The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.
If given the opportunity to start over, what would you do differently with your life? Dr. Tony Campolo, a world renowned sociologist, polled a group of 95 year olds asking “If you could go back and live your life differently, what would you change?”. The overwhelming response was “I would have risked more”.
If you are at all familiar with Brian Tracy then you know how often he encourages his seminar attendants to improve themselves by two percent per week.
Realistically we know you can’t change one hundred percent overnight, but by setting a goal to improve yourself by two percent each week you will chip away at the one hundred percent and become the success you envision.
