Category: Brand Attributes
How To Stay Focused On Your Goals During Thanksgiving
Tomesia 0 Comments Brand Attributes Brand Integrity Personal Branding
On average, we will consume more than 4,500 calories and 229 grams of fat during Thanksgiving Day.
Yes, believe me I totally understand how delicious the turkey is, your Momma’s pie, and that Martha Stewart sweet potato recipe, but listen, those calories can quickly turn into excess pounds if you aren’t careful.
What does this have to do with personal branding? Everything.
When you know you are not feeling and looking your best, you shy away from your true potential. When your suit feels extra tight, you feel self-conscious and your clients will notice. You can’t rock your brand in 2015 if you are feeling guilty from splurging during the holiday season.
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Aligning Your Inner Worth to Create Brand Prosperity
Tomesia 0 Comments Brand Attributes Brand Integrity
Sometimes being in business is uncomfortable.
You have to put Your face and Your name out there.
It can feel like your business almost represents your worth as a person. If you aren’t getting hired it can feel like you’re not worthy of being hired.
This is where so much of our discomfort comes from: You want to align your business with your inner worth, but you don’t always feel worthy. Continue reading “Aligning Your Inner Worth to Create Brand Prosperity”
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Break Out Of Average And Create An Experience
Tomesia 0 Comments Brand Attributes Brand Image Creativity
Have you ever been car shopping?
If you shop at any average dealership, you will always get an average experience. However, let’s say you decide to upgrade to a luxury car this year. As soon as you walk into the dealership, you smell freshly baked cookies and an enthusiastic salesman. He takes his time with you and listens to all of your concerns and questions while he walks you through all of the models you are interested in. Continue reading “Break Out Of Average And Create An Experience”
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Outward Display of Your Inner Brand
Tomesia 0 Comments Brand Attributes Brand Image Personal Branding
Do you ever feel like people just don’t get you when they meet you?
You try everything you can to make a good first impression, but you get the sense that they aren’t absolutely floored by how amazing you are. They give you a vague answer about a possible follow up, and you wonder how you could make them see how great you are instantly instead of later on. Continue reading “Outward Display of Your Inner Brand”
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Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
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