Let’s get down to the brass tacks. Just exactly how does a sales funnel help you to qualify leads? Well, it’s pretty simple actually. Just take a few preliminary steps to turn your sales funnel into a lead qualifying machine. This will allow you to spend more time marketing to people who are actually interested in your products and services rather than chasing every rabbit down the trail. Here are some very simple things you can do.
Once a lead enters their contact information on your site, send them a short survey to fill out based on their interests. If they fill out the survey you have a huge indicator they are willing to make a purchase. If they don’t, they’re not quite ready for that much interaction so you need to nurture them.
This is very similar to the email survey, only you will use the telephone instead. The same principle applies here. If a lead does schedules a discovery session and does not show up for the scheduled call, they are probably not really interested in what you have to offer. Again, if they do show up, that’s all you need to know right there. Prioritize them as high and make the sale. You may not actually make the sale on that call but a little bit of nurturing after the call will usually lead to a sale.
This could be a webinar on Zoom, or a livestream presentation via Facebook Live, Instagram Live or Periscope. If a lead is willing to participate in an online demonstration of your product or service, put them as a high-priority lead. That’s a huge green light for an upsell to a larger purchase. You are probably going to have a sale in your future and a customer for life. These are all great reasons why it is imperative for you to have a sales funnel for your online business. To begin creating one, simply take a look at your existing marketing process.
Ask yourself questions like:
- What types of steps did our current customers take before they went from being a lead to a prospect to a sale?
- What type of experience did they have?
- How long was it before they converted?
- How can we improve this process?
These are great questions you can use to craft a sales funnel that delivers. Your funnel will then weed out casually interested parties from solid prospects. This is pure gold and is absolutely essential for your online business to thrive. Remember, generating a sustainable passive income is your goal after all! Taking the time to create a great sales funnel is a worthwhile investment.Read More
As entrepreneurs one of your main objectives is to turn your prospects into paying clients and customers? That means you need to master the art of creating effective sales funnels. If you aren’t familiar with that term, picture what a funnel looks like. Coming into the funnel, you have website/landing page visitors, those visitors turn into leads, then ultimately they come out of your sales funnel as clients and customers. Simply put, a sales funnel is a sales process that goes from the initial promotion or touch point to the sale of your product or service.
So let’s take a look at how to create a sales funnel that is effective.
#1 Discover who your target market is – There is no point in promoting to people who are not interested in what you are offering. So take the time to identify your audience, discover their pain points, then determine what is the best suited to sell your products/services to that market. It’s important to figure this out before you start generating leads.
#2 Capture leads – It’s time to begin capturing the attention of your ideal clients and customers, then build your list so that you can grow your business. These leads are extremely important to your business as they are your potential revenue. In order to attract visitors to sign up for your offers, you are going to have to be giving them something. A good way to do this is to begin your sales funnel by giving the visitor something for free, such as a free report, audio or video download, checklist, template, etc. Make sure your freebie actually offers real value or your visitor won’t respond which lead to a dead end.
#3 Build a relationship with your leads – Now it’s time to sell them your “stuff” so you can make some money. You can start to promote your product here and to work towards converting them into paying clients and customers. You will absolutely need to be offering a product of high quality if you wish plan on acquiring repeat clients and customers. It’s repeat business that allows you to grow your revenue and your business effortlessly. Creating your sales funnel is easy, but creating one that is effective and that will grow your business takes a little more planning.
Follow these three simple steps and you will be well on your way to building a very effective sales funnel that you can rely on. When your sales funnel brings in visitors and turns them into clients and customers, you then begin to enjoy the profits you’ve desired. This is a highly effective plan so why not try it today.Read More
Regardless of the type of business you own, more than likely you’re going to launch something at some point. Continue reading “Launch Into Profits: The Ultimate Blueprint to Preparing For Your Launch”Read More
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15 Quick Product Ideas to Increase Exposure and
Generate Income Online
If you have any hopes of standing out online and creating profitable and sustainable income in the process, there is no way to get around product development.
In my work with coaches, speakers, authors, consultants and various entrepreneurs, I help with the process of developing products and services to sell online, then creating a customized launch plan for those products and services. I always stress the importance of having a strategic launch plan in place or else the results would be similar to taking a water gun and squirting it straight up in the air hoping a few drops of water will come down and land on your intended target.
There is a huge array of products and services that can be created and marketed online to position you to make passive income and to increase your overall number of revenue streams.
But first, you may be asking the question “What can I actually sell that people will want to buy?” Brainstorming and surveying are critical components to product development. Set aside thirty to sixty minutes to brainstorm as many ideas as you can of products and or services you think would be beneficial to your clients and customers that are within your realm of knowledge. Then create a survey and post it on your social media platforms so you are able to get feedback directly from your target audience as to what they are seeking or need. Once you receive the survey feedback, compare what your audience is interested in to the product ideas you discovered in your brainstorming session and you are then able to create something that your audience will find value in.
To help with your product idea brainstorming session, here are a few suggestions:
- How To Videos
- Home Study Courses
- Audio/Video Training Programs
- Teleseminar/Webinar Series
- Coaching Programs
- Membership Programs
- Podcast Series
- Weekend Retreats
- Branded Retail Products
- Paid Newsletter
- White Papers
- Email Coaching Series
- Customized Apparel
As you can see, there is an array of creative ways you can package your expertise and offer it as a product to your target audience. Be sure to ask for emails when you do your survey so you can then market and sell your final product to your followers on an ongoing basis.
A good recommendation would also be to keep a journal handy at all times to jot down your ideas as they come to you. Remember, the more products and services you have to offer, the more value you are able to bring to others.
Want to work with me one on one? Need help building your product empire? The next best step is to Apply for your FREE Discovery Session today so we can work together to create a strategy based on your goals and develop products that will help you gain visibility, get more clients and make more profits.
Did this article help you? I would love to know what you thought about today’s article. Leave a comment below and share your thoughts on my Instagram post featuring this article.
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Anyone who has ever launched a new product will tell you, it’s definitely not enough to just show up and start marketing your launch offering and actually expect things to work out; most launches die out pretty quickly or slowly flop, which leads to a lot of lost time and money.
Sometimes a failed launch is due to bad luck or bad timing, but more often than not, they’re the result of careless mistakes made during the launch and even the post-launch process.
So today, I want to cover six of the most common mistakes the more successful and experienced launchers know to avoid making.
Mistake #1: Not defining and testing your idea first
One of the most important things to consider and remember is that your launch is doomed to fail if there’s no demand for it.
So before you set out to launch ANYTHING, make sure you first sit down and define your value proposition by answering some key questions like: Is there a need for this product? Does this product connect with the people I plan to market it to? What is the market willing to pay for it? What need is it serving?
Try creating a survey using SurveyMonkey and send it to your existing clients & customers or you could even share the survey on your social media platforms and gage the feedback you receive from there.
Mistake #2: Not defining your ideal target audience
Defining your target audience goes hand-in-hand with establishing a need for your launch offering.
Think about it, if you don’t know who is supposed to buy your product, how can you create an effective marketing plan, sales plan, and even your launch strategy?
The key here is to answer a few questions, as well. Make sure to ask yourself things like: Who is most likely to use this product? How big is the market for this product? What are the most effective ways for me to reach this group?
Spend some time searching online for resources that will help you get statistics on your ideal target audience. This may take a bit of time but it is well worth the effort to ensure a more successful launch.
Mistake #3: Not developing a full-fledged marketing plan and launch strategy
Once you’ve established a value proposition for your product and defined your ideal core audience, it’s now time to develop an in-depth marketing plan and launch strategy.
The key here is paying attention to detail. Simply outlining a few ideas and marketing channels is not enough. You need a lot more details than simply to say “we’re going to have a launch party, then do some search engine marketing, social media promotion, and maybe a webinar”.
You should have the core messaging and product benefits outlined, cover the full cycle from building awareness to encouraging fast buying action, define which marketing platforms will be used in which ways, clearly assign a budget, summarize the timeline and a lot more.
Mistake #4: Not scheduling properly
Speaking of timelines, one of the biggest mistakes made when launching is poor scheduling.
This is most clearly and most often seen in setting an unrealistic launch date. A launch date that is too aggressive more often than not, leads to postponements and sometimes even cancellations of the launch all together.
Timeline failures also go beyond just the launch day. With a new product there are countless earlier dates—development, marketing, sales, etc.—that must be met for a successful launch.
Mistake #5: Failing to soft-launch/beta test
Does your new product actually work? Are there any major bugs/issues? These questions are essential to answer, and they should be dealt with before your launch.
While businesses understandably want to rush to market their launch offerings, it’s extremely helpful to build in time for a lengthy soft-launch period. This can be done with beta offerings for digital products, tester versions for physical products, and even sneak-peeks for brick-and-mortar businesses.
Doing this has two key benefits. First, it allows you to iron out any big problems before launching—making early buyers happier and avoiding bad reviews/press.
Second, and just as important, a properly structured soft-launch period can build interest and even a sense of community.
Mistake #6: Not tracking performance closely post-launch and prepping for different outcomes
Finally, here’s something to know right off the bat: Product launches never go exactly according to plan, and that’s okay.
However, it’s not okay if you don’t know what’s happening post-launch and you aren’t prepared to deal with new or changing events. To avoid this, make sure to closely monitor performance and your contingency plan as much as possible.
Again, all of this is dependent on measurement. By regularly looking at core metrics—sales, traffic, etc.—you can see exactly how your launch offering is performing. These insights will let you make quick, informed decisions, which will ultimately give your launch a much better chance of success.Read More