Aligning Your Inner Worth to Create Brand Prosperity

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Sometimes being in business is uncomfortable.

You have to put Your face and Your name out there.

It can feel like your business almost represents your worth as a person. If you aren’t getting hired it can feel like you’re not worthy of being hired.

This is where so much of our discomfort comes from: You want to align your business with your inner worth, but you don’t always feel worthy. Continue reading “Aligning Your Inner Worth to Create Brand Prosperity”

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Branding, Relationships, Engagement, and How it All Works Together

Coffee Conversation

Building a brand can be just like dating.

You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.

Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Continue reading “Branding, Relationships, Engagement, and How it All Works Together”

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