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Personality Does Matter

Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity

Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter” →