Ready, Aim…Who’s Your Target?

In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.

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Attributes of Your Brand Defined

The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.

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Look At Me, No Hands!

If given the opportunity to start over, what would you do differently with your life? Dr. Tony Campolo, a world renowned sociologist, polled a group of 95 year olds asking “If you could go back and live your life differently, what would you change?”. The overwhelming response was “I would have risked more”.

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Set Your Belief System for Entreprenurial Success

As an entrepreneur it is essential that you have a strong belief system in order to successfully show up, serve and prosper. The reference point by which you judge things is the heart of your decision making process. Your own personal experiences have the most impact on your belief system. We tend to automatically block out things that are in contradiction to what we believe. Many successful gurus have reminded us over the years that having negative or limiting beliefs will close down possibilities and even put a lid on your progress.

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The 2% Solution

If you are at all familiar with Brian Tracy then you know how often he encourages his seminar attendants to improve themselves by two percent per week.

Realistically we know you can’t change one hundred percent overnight, but by setting a goal to improve yourself by two percent each week you will chip away at the one hundred percent and become the success you envision.

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