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The Loyalty Factor
Tomesia 0 Comments Brand Integrity Brand Management
What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning..
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Read MoreBusiness Branding Strategies and Tips
Tomesia 0 Comments Brand Identity Brand Management Branding
Employing proper business branding strategies could spell success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or experience your products or services. And when you garner enough sales, only then can your business thrive.
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Read MoreSay it With Color
Tomesia 0 Comments Brand Identity
Have you ever considered the importance of color in your brand? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.
Choosing the right dominant color for your business brand is crucial. This color should appear on all your promotional material. Following is the most common impression each color conveys:
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Read MoreKiller Brand
Tomesia 0 Comments Brand Management
On average American consumers make mention of their specific brands of choice about fifty-six times a week in general conversation. Making sure your company is one that is mentioned should be your number one goal.
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Read MoreOnline Presence: Key to Attracting All The Clients You Want
Tomesia 0 Comments Brand Identity Branding
Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s technology age, it is mandatory for most businesses to have an online presence to stay competitive. An effective internet brand, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. Continue reading “Online Presence: Key to Attracting All The Clients You Want”
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