Year: 2011
Twitter 101 for Your Business Brand
Tomesia 0 Comments Brand Management Brand Strategy Social Media Marketing
Why are you on Twitter?
Twitter is a great tool to build connections with like-minded and relevant people from all over the world who are share information on topics related to your business or interests. In order to get the most out of Twitter – consider doing the following …
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Read More5 Ways to Make Them Remember You!
Tomesia 0 Comments Personal Branding
In the history of entrepreneurship there has never been a time where “individualism” has been more celebrated. More and more companies are reaching out to individuals like never before in terms of surveying and assessing their relevance and the success of their corporate brands. The personal tastes of individual consumers has garnered so much attention that in 2006 TIME magazine printed 6,965,000 copies of their magazine with a reflective Mylar cover naming “YOU” as the person of the year for 2006. This signified that when a person looked at the cover to see who the “person of the year” was, they saw themselves. With the current market shift of placing attention on the “individual”, it only makes sense that you have a personal brand that will help you to stand out. You are unique! There is not another person exactly like you on the planet.
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Read MoreReady, Aim…Who’s Your Target?
Tomesia 0 Comments Brand Identity Brand Management Brand Strategy Branding
In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.
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Read MoreAttributes of Your Brand Defined
Tomesia 0 Comments Brand Attributes Brand Identity Brand Management Brand Strategy Personal Branding Planning
The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.
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Read MoreLook At Me, No Hands!
Tomesia 0 Comments Brand Management Brand Strategy Branding Personal Branding Planning
If given the opportunity to start over, what would you do differently with your life? Dr. Tony Campolo, a world renowned sociologist, polled a group of 95 year olds asking “If you could go back and live your life differently, what would you change?”. The overwhelming response was “I would have risked more”.
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